{"id":1467,"date":"2022-09-29T14:36:05","date_gmt":"2022-09-29T12:36:05","guid":{"rendered":"https:\/\/lyon.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=1467"},"modified":"2022-11-07T16:37:31","modified_gmt":"2022-11-07T15:37:31","slug":"faire-du-marketing-web-et-ethique","status":"publish","type":"wcb_session","link":"https:\/\/lyon.wordcamp.org\/2022\/session\/faire-du-marketing-web-et-ethique\/","title":{"rendered":"Faire du marketing web et \u00e9thique, c\u2019est possible"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketing \u00c9thique : C\u2019est quoi ? Comment faire ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On en entend de plus en plus parler, et pourtant :<br>Mettre \u201cmarketing\u00a0\u00bb et \u201c\u00e9thique\u00a0\u00bb c\u00f4te \u00e0 c\u00f4te, \u00e7a nous fait toujours autant grincer des dents !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et encore plus \u00e0 une \u00e9poque o\u00f9 le marketing devient tout-puissant et o\u00f9 les outils web nous permettent de pousser toujours un peu plus les limites de l\u2019\u201d\u00e9thique\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors pendant ce temps ensemble, on va lever les mythes du marketing :<br>Peut-on r\u00e9ellement faire de la communication digitale ET responsable ? Qu&rsquo;est-ce que le \u00ab\u00a0marketing \u00e9thique\u00a0\u00bb, quels sont les risques ? Qui est concern\u00e9\u2027e et comment le faire ?<br>\u2026 Et si c&rsquo;\u00e9tait seulement un effet de mode ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing \u00c9thique : C\u2019est quoi ? Comment faire ? On en entend de plus en plus parler, et pourtant :Mettre \u201cmarketing\u00a0\u00bb et \u201c\u00e9thique\u00a0\u00bb c\u00f4te \u00e0 c\u00f4te, \u00e7a nous fait toujours autant grincer des dents ! Et encore plus \u00e0 une \u00e9poque o\u00f9 le marketing devient tout-puissant et o\u00f9 les outils web nous permettent de pousser [&hellip;]<\/p>\n","protected":false},"author":16024081,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1666942200,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/lyon.wordcamp.org\/2022\/files\/2022\/11\/Alex-Carmona.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1456],"footnotes":""},"session_track":[1079858],"session_category":[1079867,1079860,1079864],"class_list":["post-1467","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-la-grande-halle","wcb_session_category-b-court","wcb_session_category-a-debutant","wcb_session_category-c-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"28 octobre 2022","time":"9h30"},"session_speakers":[{"id":"1456","slug":"alex-carmona","name":"Alex Carmona","link":"https:\/\/lyon.wordcamp.org\/2022\/speaker\/alex-carmona\/"}],"session_cats_rendered":"20min, D\u00e9butant, Marketing","_links":{"self":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1467\/revisions"}],"predecessor-version":[{"id":1940,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1467\/revisions\/1940"}],"speakers":[{"embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/1456"}],"author":[{"embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/sollya"}],"wp:attachment":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=1467"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=1467"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=1467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}