L\u2019id\u00e9e de cette conf\u00e9rence est de partager des axes de travail impliqu\u00e9s dans la gestion d\u2019un blog professionnel sur WordPress, \u00e0 travers le prisme des outils, des pratiques et des process mis en place chez WPMarmite, afin d\u2019aider les utilisateurs qui souhaiteraient se lancer.<\/p>\n\n\n\n
La conf\u00e9rence abordera notamment les points suivants :
a) la gestion du planning \u00e9ditorial ;
\u2013 le choix des articles \u00e0 publier et \u00e0 mettre \u00e0 jour en priorit\u00e9,
\u2013 la d\u00e9finition d\u2019un rythme de publication (et son respect),
\u2013 la coordination avec les lancements de produits ou d\u2019offres,
\u2013 la coordination du planning \u00e9ditorial fran\u00e7ais avec l\u2019anglais,
\u2013 la promotion du contenu,
b) le processus de r\u00e9daction, d\u2019optimisation et de mise \u00e0 jour des articles ;
c) la publication d\u2019une politique \u00e9ditoriale (et la transparence sur le syst\u00e8me de mon\u00e9tisation mis en place sur le blog).<\/p>\n","protected":false},"excerpt":{"rendered":"
L\u2019id\u00e9e de cette conf\u00e9rence est de partager des axes de travail impliqu\u00e9s dans la gestion d\u2019un blog professionnel sur WordPress, \u00e0 travers le prisme des outils, des pratiques et des process mis en place chez WPMarmite, afin d\u2019aider les utilisateurs qui souhaiteraient se lancer. La conf\u00e9rence abordera notamment les points suivants :a) la gestion du […]<\/p>\n","protected":false},"author":20346048,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1666952400,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/lyon.wordcamp.org\/2022\/files\/2022\/11\/Aurore-Koeffer.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1711],"footnotes":""},"session_track":[1079859],"session_category":[1079867,1079883,1079860],"class_list":["post-1713","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-pause-play","wcb_session_category-b-court","wcb_session_category-c-business","wcb_session_category-a-debutant"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"28 octobre 2022","time":"12h20"},"session_speakers":[{"id":"1711","slug":"aurore-koeffer","name":"Aurore Koeffer","link":"https:\/\/lyon.wordcamp.org\/2022\/speaker\/aurore-koeffer\/"}],"session_cats_rendered":"20min, Business, D\u00e9butant","_links":{"self":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1713\/revisions"}],"predecessor-version":[{"id":1949,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1713\/revisions\/1949"}],"speakers":[{"embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/1711"}],"author":[{"embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/aurorewpmarmite"}],"wp:attachment":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=1713"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}