{"id":1752,"date":"2022-10-05T11:23:17","date_gmt":"2022-10-05T09:23:17","guid":{"rendered":"https:\/\/lyon.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=1752"},"modified":"2022-11-07T16:34:01","modified_gmt":"2022-11-07T15:34:01","slug":"3-conseils-qui-vont-vous-reconcilier-avec-le-marketing","status":"publish","type":"wcb_session","link":"https:\/\/lyon.wordcamp.org\/2022\/session\/3-conseils-qui-vont-vous-reconcilier-avec-le-marketing\/","title":{"rendered":"\u00ab\u00a0Le marketing&#8230; tr\u00e8s peu pour moi ! \u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On a tous beaucoup d\u2019id\u00e9es re\u00e7ues sur le marketing.&nbsp;Mais non, tous le marketeurs ne sont pas des pilotes de nuages et vendeurs de r\u00eave, pr\u00eats \u00e0 te refourguer tout et n\u2019importe quoi !&nbsp;<br>Le marketing n\u2019est pas oblig\u00e9 de ressembler \u00e0 \u00e7a. Le marketing c\u2019est un outil, c\u2019est donc ce que tu en fais. En somme, il te ressemble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette conf\u00e9rence, je vais partager avec toi 3 exp\u00e9riences men\u00e9es chez WP Rocket : le pourquoi, le comment et pour quels r\u00e9sultats :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retour d\u2019exp\u00e9rience N\u00b01 &#8211; Comment on est pass\u00e9 des \u00ab\u00a0buyer persona\u00a0\u00bb au \u00ab\u00a0job to be done\u00a0\u00bb<\/li>\n\n\n\n<li>Retour d\u2019exp\u00e9rience N\u00b02 &#8211; Comment recycler son contenu pour accroitre son audience<\/li>\n\n\n\n<li>Retour d\u2019exp\u00e9rience N\u00b03 &#8211;&nbsp;Personne n\u2019aime la pub ou comment faire des pubs qui ne ressemblent pas \u00e0 de pubs&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et \u00e7a, \u00e7a devrait te r\u00e9concilier avec le marketing !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a tous beaucoup d\u2019id\u00e9es re\u00e7ues sur le marketing.&nbsp;Mais non, tous le marketeurs ne sont pas des pilotes de nuages et vendeurs de r\u00eave, pr\u00eats \u00e0 te refourguer tout et n\u2019importe quoi !&nbsp;Le marketing n\u2019est pas oblig\u00e9 de ressembler \u00e0 \u00e7a. Le marketing c\u2019est un outil, c\u2019est donc ce que tu en fais. En somme, [&hellip;]<\/p>\n","protected":false},"author":20009236,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1666967700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/lyon.wordcamp.org\/2022\/files\/2022\/11\/Agathe-Medvedieff.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1749],"footnotes":""},"session_track":[1079858],"session_category":[1079868,1079860,1079864],"class_list":["post-1752","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-la-grande-halle","wcb_session_category-b-long","wcb_session_category-a-debutant","wcb_session_category-c-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"28 octobre 2022","time":"16h35"},"session_speakers":[{"id":"1749","slug":"agathe-medvedieff","name":"Agathe Medvedieff","link":"https:\/\/lyon.wordcamp.org\/2022\/speaker\/agathe-medvedieff\/"}],"session_cats_rendered":"40min, D\u00e9butant, Marketing","_links":{"self":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1752\/revisions"}],"predecessor-version":[{"id":2267,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/1752\/revisions\/2267"}],"speakers":[{"embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/1749"}],"author":[{"embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/agathemed"}],"wp:attachment":[{"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=1752"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/lyon.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}